5 Reasons Insurance Agents Should Not Cold Call

Most insurance agents hate the idea of cold calling for prospects. Here are five reasons why cold calling puts the agent at a disadvantage.

1. Cold calling on prospects is usually an irritant. Most prospects hate to be called by strangers and demonstrate this by subscribing to the “Do Not Call List.”

2. As an agent, when you do reach a prospect by phone, you are usually treated disrespectfully.

3. You have to contact a large number of people just to get a few qualified prospects that may be interested in talking to you.

4. Even after getting a few qualified prospects, you will usually have to chase them down to get a second chance to talk again because they do not return your calls.

5. Cold calling is a difficult and tedious task that can wear you down, and discourage you from doing it long-term.

Experience has shown that most agents who cold call will usually only obtain one new customer for every 100 prospects contacted. Furthermore, it may take at least 5 phone dials to make just one contact. Is the best use of your marketing time?

Is there a simple solution?

An ever growing number of life agents are creating substantial full-time incomes by using life insurance sales leads from outsourcing the marketing to lead generation companies. In future posts, we’ll review several of these lead companies, and the experience agents are having with them.