6 Toughest Competitors In The Life Insurance Selling Game

Life insurance selling has never been an easy profession, and it is getting even tougher in the new internet age.

Here are the 6 Toughest Competitors for every agent selling life insurance.

1. Banks and credit unions are marketing life insurance to their captive audience of depositors and account holders at a tremendous rate.

2. Estate attorneys who prepare wills, trusts, and powers of attorneys are recommending and selling life insurance to their clients.

3. Stock brokers who are looking for additional sources of income are now selling large amounts of life insurance to their investment clients as part of a total financial plan.

4. Telephone sales reps who are paid an hourly wage, and trained to contact leads generated on the internet. These reps usually operate in a “boiler room” type of environment to sell term life insurance over the phone.

5. Direct mail solicitations for small amount of whole life insurance usually target age 50+ individuals looking for burial policies.

6. Accountants have long been the most trusted advisors to their clients. They are taking advantage of this relationship to sell life insurance to their clients along with other financial services.

Future posts will assist you in the most effective methods of beating the pants off your toughest competitors for life insurance sales.