Contrary to the most common beliefs, knowledge of insurance contracts, policy features, and company ratings are not the most important skill life insurance agents need. This type of knowledge is needed, but it is not vital to successfully selling life insurance. In a previous post, I covered some of the reasons why agents fail at selling life insurance.
How many stories have you heard of top producing agents who earn mid six-figure incomes not knowing how to even complete an application for insurance. Important? Yes. Vital to selling successfully? No. You can always hire an administrative person to complete applications and handle the "details."
So, what is the most important skill necessary for success in life insurance selling?
It is the ability to attract prospects that want and can afford to purchase your product and services. This ability is known as marketing.
Yes. Marketing is the most important skill every agent needs to be successful in selling life insurance.
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